Defining an Educational Strategy:
Community Reality
(Identify the problem of interest, causes, impacts on the community and feasible solutions)
Problem:
Neighbors dispose of waste behind their homes, in rivers, common spaces
Causes:
Lack of environmental consciousness
There is no waste management system in the community
Impacts:
Increased prevalence of diarrheal and respiratory diseases
Pollution of local watersheds, fields, etc.
Feasible Solutions:
If it is a small, rural community and there is little environmental awareness about the impact of improper solid waste disposal, start up a basic educational campaign addressing the hazards and risks of environmental pollution. If there is interest in the community, you may be able to start a family based mini-landfill and home composting project
OR
If it is a medium sized, rural community and there is environmental awareness about the impact of improper solid waste disposal, start up a more targeted educational campaign with the goal of implementing family based mini-landfill/home composting project or a community-wide waste collection system.
Target Groups
(Identify stakeholders, authority figures and their willingness/ability to effect change)
Stakeholders:
Waste handlers (mothers, women, children), waste generators (men, women, children)
Authority figures:
Municipal authorities (mayor, gobernadores, chiefs of personnel), health authorities (doctors, nurses, technicians), school authorities (directors, teachers, parent organizations), church authorities, local leaders
Message(s)
(Describe the problem, identify incentives, outline educational goals and develop an appropriate message)
Means/Methods
(Identify the most effective ways to get the message to the target group(s))
Mothers: house visits, meetings with mother’s clubs
Children: school activities and afterschool activities
Municipal authorities: Official community meetings, visits to sites that have already implemented a waste management strategy
Community Reality
(Identify the problem of interest, causes, impacts on the community and feasible solutions)
Problem:
Neighbors dispose of waste behind their homes, in rivers, common spaces
Causes:
Lack of environmental consciousness
There is no waste management system in the community
Impacts:
Increased prevalence of diarrheal and respiratory diseases
Pollution of local watersheds, fields, etc.
Feasible Solutions:
If it is a small, rural community and there is little environmental awareness about the impact of improper solid waste disposal, start up a basic educational campaign addressing the hazards and risks of environmental pollution. If there is interest in the community, you may be able to start a family based mini-landfill and home composting project
OR
If it is a medium sized, rural community and there is environmental awareness about the impact of improper solid waste disposal, start up a more targeted educational campaign with the goal of implementing family based mini-landfill/home composting project or a community-wide waste collection system.
Target Groups
(Identify stakeholders, authority figures and their willingness/ability to effect change)
Stakeholders:
Waste handlers (mothers, women, children), waste generators (men, women, children)
Authority figures:
Municipal authorities (mayor, gobernadores, chiefs of personnel), health authorities (doctors, nurses, technicians), school authorities (directors, teachers, parent organizations), church authorities, local leaders
Message(s)
(Describe the problem, identify incentives, outline educational goals and develop an appropriate message)
Means/Methods
(Identify the most effective ways to get the message to the target group(s))
Mothers: house visits, meetings with mother’s clubs
Children: school activities and afterschool activities
Municipal authorities: Official community meetings, visits to sites that have already implemented a waste management strategy
*Adapted from Como Planificar un Programa de Educación Ambiental. David S. Wood and Diane Walton Wood, IIED 1987.
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